Limited spots per week

For founders and operators with traffic that isn't converting.

Your offer should convert. Here's exactly what's stopping it — and how to fix it.

You're getting visitors. Something isn't clicking. You've tweaked the headline, adjusted the price, tried a new layout — and you still can't identify what's structurally wrong.

Fix Your Offer tells you exactly what's broken — ranked by impact — with specific quotes from your own copy and paste-ready fixes. Most clients implement their first change within 48 hours of receiving the report.

✓ 24-hour or 5-business-day delivery✓ Personally reviewed by Nelson✓ Clarity Guarantee included
Not sure yet? Take the 2-minute quiz →

The problem with “just tweak the copy” advice

Traffic isn't the issue
People are landing on your page. They're just not converting. More ads won't fix a broken offer.
Surface fixes miss the real problem
Changing your headline colour or button text treats symptoms. Most conversion problems are structural.
You can't read your own label
You're too close to your own product. What's obvious to you is invisible to a first-time visitor.
No-one has given you a prioritised list
You've had audits before — vague recommendations, no order, no context. This is different.

One conversion gap costs more than you think.

If your site converts at 1% when it should convert at 3%, every 500 visitors costs you 10 missed customers. At a $200 average order value, that's $2,000/month in lost revenue — every month you don't fix it.

The standard audit is $97. The math makes the decision for you.

Actionable deliverables. One document.

01
Full site crawl
Every key page reviewed — homepage, sales page, pricing, about, product.
02
Offer identification + market context
What you're actually selling, who else sells it, and how you compare.
03
Ideal customer profile breakdown
Who your offer is really for — and whether your site speaks to them.
04
Scored analysis across 7 offer categories
Each category scored 0–10 with a weighted overall score and commentary.
05
Gap analysis with exact quotes
Direct quotes from your site paired with specific, actionable fixes.
06
Ready-to-use improvement drafts
Actual rewritten copy and headlines — not vague suggestions.
07
Prioritised task list
Do First / Quick Win / Plan Carefully — clear next steps.
08
Offer reconstruction brief
Positioning, naming, bonuses, guarantee, and pricing recommendations.
09
Phased implementation roadmap
3 phases of improvements with projected score jumps at each stage.

What this is actually worth

Every deliverable has a standalone value. Here's the math.

DeliverableValue
Full site crawl$150
Offer identification + market context$100
Ideal customer profile breakdown$100
Scored analysis across 7 categories$200
Gap analysis with exact site quotes$200
Ready-to-use copy drafts$250
Prioritised task list$100
Offer reconstruction brief$400
Phased implementation roadmap$150
BONUS: Pre-Launch Validation Checklist (all orders)$49
BONUS: MAGIC Offer Name Generator (24-Hour Offer Fix only)$75
Total standalone value (24-Hour Offer Fix)$1,774

You pay

$197

24-Hour Offer Fix — in your inbox within 24 hours

About the auditor

Nelson Boyd, offer audit specialist

Nelson Boyd is the founder of Echofly. He has 10 years experience diagnosing why growth stalls — at Google working on digital marketing, where offer clarity and positioning directly determined revenue; at Immutable, scaling from zero to 5 million users by fixing what wasn't converting; and as a Management Consultant at Oliver Wyman, building the analytical frameworks that separate signal from noise. He's reviewed hundreds of offers across SaaS, coaching, DTC, and consulting. He knows what a broken offer looks like — and exactly what to do about it.

Connect on LinkedIn

What clients say

Oh wow, this is incredible!

Founder

I love it — clear, simple and does the job needed to be done.

Founder

Thank you for the incredible support and advice — it's been invaluable.

Founder

Two tiers. Same full audit.

A CRO agency charges $1,500–$5,000/month. A freelance consultant bills $150–$300/hour. Fix Your Offer — done personally by Nelson — starts at $97.

Top Choice
24-Hour Offer Fix
$197
In your inbox within 24 hours
  • Full 9-deliverable audit
  • 24-hour turnaround
  • Front of the queue
  • Private report link + download
  • + MAGIC Offer Name Generator (free)
  • + Pre-Launch Validation Checklist (free)
Fix My Offer — 24 Hours →
Standard
$97
Within 5 business days
  • Full 9-deliverable audit
  • 5-day turnaround
  • Standard queue position
  • Private report link + download
  • + Pre-Launch Validation Checklist (free)
Fix My Offer — Standard →

The Clarity Guarantee

If you read the full audit and don't find at least 5 specific, actionable fixes you hadn't considered — email Nelson within 48 hours. He'll rewrite the sections that missed the mark, at no extra charge.

Get Fix Your Offer

Submit your URL and email. That's all you need to do.

Your report link will be emailed here.

Secure checkout via Stripe. Not satisfied? Email Nelson within 48 hours — he'll make it right.

Frequently asked questions

What is Fix Your Offer?

A structured review of your website, sales page, and overall offer — analysing why visitors aren't converting. It covers positioning, messaging clarity, pricing framing, trust signals, and call to action, then delivers specific fixes ranked by impact. Nelson reviews all key pages as part of the crawl — homepage, sales pages, pricing, and any other pages relevant to your offer.

What makes this different from a generic CRO audit?

Most CRO audits focus on UX and button colours. Fix Your Offer focuses on the offer itself — positioning, value proposition, pricing psychology, and market fit — the structural layer beneath the surface. Nelson personally reviews every site; nothing is automated.

How do I know if my offer needs an audit?

If you're getting traffic but not converting, you've tweaked your headline and pricing without improvement, or you can't articulate why visitors aren't buying — an offer audit is the right next step. Most clients find the structural problem within the first two deliverables.

What do I need to provide?

Just your website URL and email address. That's it. No forms, no calls, no questionnaires.

What format is the report delivered in?

A structured document you can read online or download.

What happens after I pay?

You'll get a confirmation email. Nelson will review and analyse your site, then email you a link to your full report when it's ready. The report includes ready-to-use copy you can paste directly — especially useful if you're not a copywriter.